Motive Acquisition
    BOOK A CALL
    DETAILING · CERAMIC COATING · PPF · WINDOW TINT

    The ads are
    the easy part.

    You have probably already tried an agency, or the Facebook groups, or running ads yourself for a few months. What was missing underneath all of it is what we build. The offer, the pricing, the follow up, the booking, the tracking, and then ads on top of it. Every lead is tracked from the first click through to the booked job, so nothing sits in an inbox and nothing gets lost.

    $7M+
    Client Revenue Generated Annually
    1,200+
    Jobs Booked Per Month
    9+
    Years of Experience

    TRUSTED BY 24+ DETAILING BUSINESSES ACROSS THE US

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    THE PROBLEM

    You do great work.
    The calendar does not show it.

    Most detailers who come to us already do better work than the bigger operations in their market. That part was never the problem. Some of this will probably sound familiar.

    01

    The calendar runs on word of mouth

    Referrals and repeats keep the lights on. Busy one week, quiet the next, and you find out what next month looks like when it gets here.

    02

    Low ticket details pay the bills

    You know your time is worth more than a $100 detail. Raising prices feels like handing customers to the guy down the road, so you keep filling up with basic work.

    03

    One or two coatings a month

    The coating work is out there in your market. Most of it is going to businesses that are not better at coatings than you are.

    04

    Leads go cold while you work

    An inquiry comes in while you are on a job or at a customer's location. By the time you follow up they have already booked with whoever answered first.

    05

    Busy, then quiet, no reason you can point to

    In colder markets it tracks the season. In warmer ones it just happens anyway, usually because nothing is working your customer list while you are working on vehicles.

    06

    You have been burned before

    The $1,000 a month agency, the 30 coatings in 30 days promise. What showed up was a lot of names, and nothing after that was still your job.

    THE SWITCH

    From details with a
    few coatings to a
    paint protection
    business.

    The businesses that get past the ceiling are usually not working harder than you. They have just moved most of their calendar onto protection work. Coatings, film and tint carry a higher ticket, they get booked further out, and the people buying them care about the vehicle rather than the price.

    That is what the Paint Protection Growth Program is for. It is also where the guarantee number comes from. $15,000 a month added on top of whatever you are doing now.

    Where Most Start
    $10k
    /mo
    What The Model Is Built For
    $25k+
    /mo
    1–2per month
    Coatings only
    Low ticket jobs
    Price shoppers
    Constant hustle
    Booked
    Protection calendar
    High ticket jobs
    Value buyers
    Predictable revenue
    Protection Calendar After
    Revenue Lift
    +150%
    The Shift
    WHAT WE BUILD

    One complete system.
    Not a lead list.

    We are not an agency and this is not a course. It is a system we install in your business over four months, and the same scope every time, whether you run a physical shop or are mobile. The pieces only work together.

    01

    Your offer and your pricing

    Before a dollar goes into ads we go through what you sell and what you charge for it. This is usually where the real problem is. Most of the businesses we take on are underpriced on protection work and overbooked on details, and just fixing that changes the month. Detailing, coatings, film and tint all price differently and we know roughly where the lines sit in most markets.

    02

    The pages people land on

    We build those in house, for your market and your offer.

    03

    Meta and Google

    Both, because coating buyers tend to search and detail buyers tend to scroll. Campaigns are built around the jobs you actually want, which usually means fewer leads than a lead seller would show you.

    04

    The back end

    This is the part that takes the longest and the part nobody else sells you. CRM, pipeline, the automation that contacts a lead in under a minute. Booking calendar, reminders, no show follow up. If the machinery that turns an inquiry into a job on the calendar, and it keeps running while you are under a car or asleep.

    05

    The customers you already have

    Reactivation and retention sequences against your existing list. For a lot of businesses this brings in the first money, before the ads have even been settled.

    06

    Tracking, click to booked job

    Every lead is traceable end to end, so we can both see which campaigns are producing actual work instead of guessing at lead counts. Anyone quoting you on a flat cost per lead for coatings is guessing. We have paid $5 and we have paid $50, and the spread is the market and the offer, not the ad account.

    07

    Coaching, every other week

    A roadmap for the four months, sales training for selling protection work, a pricing sheet for your market, and a call with us every two weeks. There is also a private group of detailers running the same system, which some clients use constantly and others never touch.

    HOW IT RUNS

    Collect. Contact.
    Close. Retain.

    Every account we run goes through the same four stages, in this order. Skip one and the next one stops working.

    01

    Collect

    Get the right vehicle in front of the right offer. Campaigns aimed at the jobs you want rather than whoever is hunting the cheapest wash in town.

    02

    Contact

    Reach them in under a minute while they are still thinking about it. The first touch fires the moment the form comes in, which is usually the whole ballgame.

    03

    Close

    Get it onto the calendar. Then confirmations, reminders and no show follow up to keep the slot.

    04

    Retain

    Sell more to the people who already paid you once. Reactivation and retention sequences that turn one time details into coating or film work later on.

    THE GUARANTEE

    Scratch the
    Fee.

    If the system does not add $15,000 a month in new booked revenue within 120 days, you get every dollar back, and we keep working for free until it does.

    You keep your ads running.
    You show up to the calls.
    You answer the leads we send you.
    READ THE FULL TERMS
    +$15,000/mo

    in new booked revenue within 120 days, or you do not pay

    PROOF

    What it looks like when it works.

    “I was on the verge of quitting my business. Now we are consistently adding ten thousand a month.”

    C
    CHRIS
    XPEL ATX · AUSTIN, TX

    “They added ten thousand in coating jobs and over ten thousand in details. They have real systems in place.”

    C
    COLE
    ZIRO DETAILING
    AVAILABILITY

    We onboard four businesses a month.

    That is a capacity limit. Every one of these gets built by hand, so four is what we can actually do properly. Before we take a call we check who we are already running near you. The survey takes about two minutes and it does not book anything on its own.

    2 of 4 spots filled this month
    BOOK A CALLTakes about 2 minutes